1st Edition
The Face of the Firm Corporate Hegemonic Masculinity at Work
Contents
Acknowledgements
Introduction
Chapter 1: Corporate Masculine Embodiment and Mechanisms of Inequality at Work
Chapter 2: Gendered Structures and Masculine Cultures in Advertising and Computing
Chapter 3: Homogeneity: In His Image
Chapter 4: Homosociability: Make Way for the Men’s Room
Chapter 5: A League Of Their Own: A Minor League with Major Potential
Chapter 6: Heterosexuality: Mad Men British Style
Chapter 7: Conclusion: New Businesses, Old Habits and Challenges to Equality
Appendices:
Appendix A: Methodology
Appendix B: The Interview Schedule
Appendix C: Computer Personnel Data
Appendix D: Questionnaire Results
Appendix E: Advertising Department and Gender Data
References
Index
Biography
Michele Rene Gregory is Associate Professor of Sociology at York College of The City University of New York, where she teaches courses on race and ethnicity, sociology of work and complex organizations. Her research focuses on managerial masculinities, athletic embodiment in organizations, and gender, sexuality, race and ethnicity in the workplace.
"Michele Gregory's The Face of the Firm is a detailed study of what was happening in the late 1980s in advertising and computing industries. But it is also much more in charting continuities with and differences from business today, including how the two industries, then distinct and largely separate, have now become so closely intertwined. It is a 'must read' not only for those committed to the critical analysis of gender, diversity and organizations, but also those concerned with HRM, ICTs, and technology more generally."
Jeff Hearn, Örebro University, Sweden; University of Huddersfield, UK; author of Men of the World
"In this compelling book, Professor Gregory considers the role of hegemonic masculinity in creating and proscribing gendered roles, work, and experiences in advertising and computing industries in the United Kingdom and the United States. The rich, multi-method study documents disparities between beliefs, attitudes, perceptions, and experiences of corporate men and women as they work and live. Relevant to countless other industries, organizations, and settings, this book provides eye-opening evidence of the continued need to pursue gender equality and inclusion."
Myrtle Bell, University of Texas at Arlington
