244 Pages
by Routledge

240 Pages
by Routledge

240 Pages
by Routledge

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion... Read more

 

Introduction

 1) The nature of the clothing and textile industries: - structure, context and processes

Tony Hines

2) Analysing Fashion

Pamela Church Gibson

3) Fashion Design

Tim Jackson

4) Global Luxury brands

Tim Jackson and Carmen Haid

5) Fashion Clothing Manufacture

David Shaw

6) Fashion Retailing

Bill Webb

7) Fashion Buying & Merchandising

David Shaw

8) Fashion Journalism

Brenda Polan

9) Fashion PR and Styling

Carmen Haid, Tim Jackson and David Shaw

10) Careers in Fashion Retailing

Tim Jackson and David Shaw

11) The Future for Fashion

Matthew Jeatt

 

Biography

Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.

David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.

' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine