244 Pages
    by Routledge

    240 Pages
    by Routledge

    The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.

    Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.

    The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.

    The Fashion Handbook includes:

    • a unique and wide overview of the fashion industry
    • chapters on specialist topics
    • contributions from recognised experts in both academia and the fashion industry
    • expert advice on careers in fashion retailing.

    A must for all students of the fashion world.



     1) The nature of the clothing and textile industries: - structure, context and processes

    Tony Hines

    2) Analysing Fashion

    Pamela Church Gibson

    3) Fashion Design

    Tim Jackson

    4) Global Luxury brands

    Tim Jackson and Carmen Haid

    5) Fashion Clothing Manufacture

    David Shaw

    6) Fashion Retailing

    Bill Webb

    7) Fashion Buying & Merchandising

    David Shaw

    8) Fashion Journalism

    Brenda Polan

    9) Fashion PR and Styling

    Carmen Haid, Tim Jackson and David Shaw

    10) Careers in Fashion Retailing

    Tim Jackson and David Shaw

    11) The Future for Fashion

    Matthew Jeatt



    Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.

    David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.

    ' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine