Introduction to the Second Edition
1. Event Design Unpacked
2. Events in the Contemporary Economy of Experience
3. Event Experience
4. Storytelling and Event Concepting
5. Atmospherics and Servicescapes
6. Five Senses in Event Design: With Sarah Jones
7. Event Technology
8. Pragmatic Event Design Team Management
9. Integrating Project Management Tools for Effective Event Design
10. Pitching and Winning
11. Creative Marketing: With Valentina Gorchakova
12. Sustainability and Event Design
Biography
Vladimir Antchak is a Senior Lecturer with expertise in event design, event tourism, event portfolio management, placemaking and destination branding. He earned a PhD in Tourism and Events from Auckland University of Technology, New Zealand and has held roles at the University of Derby, UK and is currently Discipline Lead for Hospitality and Tourism and Programme Lead for Events Management at the British University Vietnam.
Olivia Ramsbottom is a Senior Lecturer at Sheffield Hallam University, UK, specialising in strategic thinking. Before lecturing, she enjoyed sixteen years of managerial experience, including extensive project and event management across a range of organisations. Holding a PhD, MSc, and formal teaching qualifications, Olivia is particularly focused on developing practical, applied teaching tools for professionals. Her work emphasises translating theory into practice, enabling learners to embed knowledge effectively and use it with confidence in real-world contexts.
