World football has undergone unprecedented change over the past decade. On the field, the richest European clubs have retained their pre-eminence, but with multinational playing squads backed up by global marketing industries. Club ownership rests increasingly with impersonal shareholders, rather than local business figures. Domestic and international football competitions are being transformed by the financial power of the mass media. The world's top players are paid far more than their peers from previous eras. This volume covers a wide range of topical issues which football players, fans and administrators will have to confront in the years to come.
Large article about the football launch at Arsenal, headlined "Established cast muscled off ball by foreign guests."
Leicester Mercury, 27/5/00
"It is likely to court controversy within the game."
"the articles are informative and express the latest analysis of the topics"
The Journal of Comparative Sport and Physical Education
"a timely, interesting, and thought provoking collection...it maintains a focus on football above all else, with relevant and original analyses