1st Edition
The Future of Motorsports Business, Politics and Society
This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.
Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.
This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.
1. Introduction: Motorsport in the 21st Century – Trends and Tendencies
Hans Erik Næss and Simon Chadwick
Part I: The Motorsport Sector
2. Formula 1 in the Gulf Region: The Fast and the Furious
Simon Chadwick
3. Governance Controversies and Financial Mismanagement in Motorsport
Christina Philippou
4. When Institutional Capital Flows into Motorsport: From Leagues to Teams
Achille de Rauglaudre
5. The Business of Motorsports in China: From Shanghai to Every Emerging City?
Ren Huitao
Part II: The Operating Environment
6. Formula One and Environmental Sustainability: Changes, Shifts, and Future Challenges in Motorsport
Timothy Robeers, Elizabeth Tudor, and Mike Stocz
7. Cultural Traditions and Contemporary Pressures: The Path Ahead for the FIA World Rally Championship
Sam Tickell
8. Motorsport Racing to Save the Planet: The Business Model of Extreme E
Cem Tinaz
9. Events on the Edge: Values of Motorcycle Racing, Its Past and Future at the Isle of Man
Harald Dolles
Part III: Social Responsibility
10. The Prospect of Societal Duties in Motorsport: Racing for Humanity?
Hans Erik Næss
11. Gendered Representations in Motorsports and the Case of the F1 Grid Girls: Looking Back, Looking Forward
Anna Tippett
12. What Initiatives May Help Women in Motorsport? A Commentary Essay
Lin Li
13. Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One: Formula Façade?
Damion Sturm
14. Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019: Does Anybody Care?
Hans Erik Næss and Martin Hölzen
15. Fighting on Twitter: How Online Trolling Affects Offline Diversity, Equity, and Inclusion in Motorsport Sponsorship
Bradon Peterson and Christine Wegner
Part IV: Digital and Technology
16. The Gamification of Formula One
Mark Finn
17. A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction
Jamie Coles and Alex Fenton
18. Autonomous Racing as the Future of Motorsport: An Empirical Investigation of the Attractiveness of Autonomous Car Racing for Generation Z Spectators
Salomée Bracke and Patrick Planing
19. Future Growth of Formula E: Reinforcing Spectators’ Sensory Experience through Sonic Branding
Jeongbeom Hahm
Biography
Hans Erik Næss is a Professor of Sport Management at Kristiania University College, Norway. His areas of expertise include sustainability, sport management, sport organisations, sport and politics, and social responsibility, and he is the author of several books on motorsports.
Simon Chadwick is a Professor of Sport and Geopolitical Economy at Skema Business School, France. Chadwick’s work focuses on sport’s geopolitical economy. He has worked extensively with some of the most prominent people and organisations in the sport industry, including Formula E and several F1 drivers and teams.
