1st Edition

The Future of Motorsports Business, Politics and Society

Edited By Hans Erik Næss, Simon Chadwick Copyright 2023
    287 Pages 5 B/W Illustrations
    by Routledge

    This book takes stock of the position of motorsport in the 21st century and considers how it will continue to influence sport business, politics, and society in the future.

    Presenting a set of thematic essays and multi-disciplinary case studies, the book demonstrates that motorsport continues to play a significant role in relationships between the automotive industry, nationalism, industrialisation, and capitalism as well as motorsports’ position as a feature of contemporary popular culture. Examining issues such as event management and legacy, environmental sustainability and ‘greenwashing’, diversity and inclusion, the rise of gaming and esports, and the use of sport as political soft power around the world across multiple motorsport disciplines, the book shines fascinating new light on this innovative but sometimes problematic industry.

    This is essential reading for all advanced students, researchers, managers, strategists, sponsors, and other stakeholders working at the nexus of motorsport, business, politics, and culture.

    1. Introduction: Motorsport in the 21st Century – Trends and Tendencies

    Hans Erik Næss and Simon Chadwick

    Part I: The Motorsport Sector

    2. Formula 1 in the Gulf Region: The Fast and the Furious

    Simon Chadwick

    3. Governance Controversies and Financial Mismanagement in Motorsport

    Christina Philippou

    4. When Institutional Capital Flows into Motorsport: From Leagues to Teams

    Achille de Rauglaudre

    5. The Business of Motorsports in China: From Shanghai to Every Emerging City?

    Ren Huitao

    Part II: The Operating Environment

    6. Formula One and Environmental Sustainability: Changes, Shifts, and Future Challenges in Motorsport

    Timothy Robeers, Elizabeth Tudor, and Mike Stocz

    7. Cultural Traditions and Contemporary Pressures: The Path Ahead for the FIA World Rally Championship

    Sam Tickell

    8. Motorsport Racing to Save the Planet: The Business Model of Extreme E

    Cem Tinaz

    9. Events on the Edge: Values of Motorcycle Racing, Its Past and Future at the Isle of Man

    Harald Dolles

    Part III: Social Responsibility

    10. The Prospect of Societal Duties in Motorsport: Racing for Humanity?

    Hans Erik Næss

    11. Gendered Representations in Motorsports and the Case of the F1 Grid Girls: Looking Back, Looking Forward

    Anna Tippett

    12. What Initiatives May Help Women in Motorsport? A Commentary Essay

    Lin Li

    13. Processes of Greenwashing, Virtue Signalling, and Sportwashing in Contemporary Formula One: Formula Façade?

    Damion Sturm

    14. Twitter Activism (or Lack of It) during the Saudi Arabian Formula E Motorsport Races in 2018 and 2019: Does Anybody Care?

    Hans Erik Næss and Martin Hölzen

    15. Fighting on Twitter: How Online Trolling Affects Offline Diversity, Equity, and Inclusion in Motorsport Sponsorship

    Bradon Peterson and Christine Wegner

    Part IV: Digital and Technology

    16. The Gamification of Formula One

    Mark Finn

    17. A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction

    Jamie Coles and Alex Fenton

    18. Autonomous Racing as the Future of Motorsport: An Empirical Investigation of the Attractiveness of Autonomous Car Racing for Generation Z Spectators

    Salomée Bracke and Patrick Planing

    19. Future Growth of Formula E: Reinforcing Spectators’ Sensory Experience through Sonic Branding

    Jeongbeom Hahm


    Hans Erik Næss is a Professor of Sport Management at Kristiania University College, Norway. His areas of expertise include sustainability, sport management, sport organisations, sport and politics, and social responsibility, and he is the author of several books on motorsports.

    Simon Chadwick is a Professor of Sport and Geopolitical Economy at Skema Business School, France. Chadwick’s work focuses on sport’s geopolitical economy. He has worked extensively with some of the most prominent people and organisations in the sport industry, including Formula E and several F1 drivers and teams.