The Future of Public Relations AI’s Impact on History, Practice, Ethics, and Education

Introduction 

Part I: The Historical Integration of Artificial Intelligence in Public Relations

1. The Historical Integration of Artificial Intelligence into Public Relations: A Comprehensive Academic Analysis

Pelin Hürmeriç

Part II: Artificial Intelligence Practices for Public Relations

2. Human Meets Machine: Generational Differences in Acceptance of Artificial Intelligence among Public Relations Professionals: A Technology Acceptance Model Perspective

Duygu Aydın Aslaner, Gülşah Aydın Tolunay and Gökçe Aslaner

3. Generative Artificial Intelligence and Risks for Public Relations Professionals: Implications for Knowledge, Skills, Abilities, and Professional Well-Being

Michal Chmiel

4. Artificial Intelligence in Public Relations: A New Paradigm for Crisis Communication Management

Ege Simge Demirel

5. Artificial Intelligence Assisted Media Planning: A Content Analysis of Sectoral Digital Publications Published in Türkiye

Ece Doğan Erdinç, Anıl Uğur Oğuzcan and Kübra Çorapsız

6. More Human Than Human? Reimagining Engagement in Artificial Intelligence-Driven Communication

Uğur Cevdet Panayırcı

Part III: Artificial Intelligence in PR Education

7. Integrating Artificial Intelligence in Public Relations Education: An Experiential Learning Approach

Ayşe Banu Bıçakçı, Sema Misci Kip and Serra Evci Uygur

8. Artificial Intelligence in Communication Education: Fostering Transversal Competencies and Responsible Practice in Public Relations Pedagogy

Berrin Yanıkkaya

Part IV: Artificial Intelligence and Ethics

9. Ethical Issues of Artificial Intelligence in Public Relations: Insights from PR Professionals in Türkiye

Elif Engin and Burcu Eker Akgöz

10. Artificial Intelligence, Disinformation, and Ethics in Public Relations: Implications for Corporate Reputation Management

Deniz Çalık

11. Navigating Artificial Intelligence and Ethics: The Evolving Role of Public Relations Director

Anne Laajalahti, Jonna Koponen and Brian Spitzberg

12. A Review of Public Relations Guidelines in the Context of Responsible Generative Artificial Intelligence Literacy

Esra Yılmaz Tiryaki and Burçin Sarı

Biography

Pelin Hürmeriç is Professor of Public Relations at Yeditepe University, Istanbul, with 25 years of academic experience in communication and public relations education.

Ege Simge Demirel is Assistant Professor in the Department of Public Relations and Publicity at Yeditepe University, Istanbul.

'Thanks to the careful work of its editors, this volume brings together various dimensions of the interaction between Public Relations and artificial intelligence, examining the impact of AI on the evolution of Public Relations, its ethical dimensions, and education. In this sense, the book offers broad perspectives on the future of Public Relations for both theorists and practitioners, providing a comprehensive overview.'

Prof. Dr. Z. Filiz Balta Peltekoğlu, Department of Public Relations and Publicity, Marmara University.

'Pelin Hürmeriç and Ege Simge Demirel deserve congratulations for boldly going where many media, communications, and public relations (PR) academics fear to tread. Their edited volume on AI and its relevance to public relations repeatedly asks, "So what?” when considering what developments in artificial intelligence mean for the PR field. They have assembled a varied and relevant set of perspectives from authors with diverse expertise, as well as some chapters offering original research findings on AI themes. The result is a well-organized and comprehensive set of viewpoints on AI in a single volume and a timely contribution to the field of public relations.'

Gareth Thompson, London College of Communication, University of the Arts London.