1st Edition
The Future of Relationship Marketing
138 Pages
by
Routledge
138 Pages
by
Routledge
138 Pages
by
Routledge
Also available as eBook on:
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing... Read more
- Preface
- The Future of Relationship Marketing (Adrian Palmer and David Bejou)
- Relationship Marketing: The Challenge of Dialogical Interaction (Richard J. Varey and David Ballantyne)
- Trust, Satisfaction and Loyalty in Customer Relationship Management: An Application of Justice Theory (Lyle R. Wetsch)
- Are Variety-Seekers Bad Customers? An Analysis of the Role of Recommendations in the Service Profit Chain (Herbert Woratschek and Chris Horbel)
- The 4Ps of Relational Marketing, Perspectives, Perceptions and Paradigms: Learnings from Organizational Theory and the Strategy Literature (Jaqueline Pels and Michael Saren)
- An Exploratory Analysis of CRM Implementation Models (Stephan C. Henneberg)
- Developing Buyer-Seller Relationships Through Face to Face Negotiations (Tracy G. Harwood)
- Index
- Reference Notes Included
Biography
David Bejou, Adrian Palmer
