282 Pages
by
Routledge
266 Pages
by
Routledge
Also available as eBook on:
In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global... Read more
A global world; Power challenges of the global company; The GlobalSuccess model; Creating a global corporate culture; Globalizing human resources; Strategies for global success; Globalizing operations; Globalizing structures; Globalizing learning; Global steps toward global success; Appendix - GlobalSuccess capability and readiness profile.
Biography
Michael J. Marquardt
