Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.
This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.
Table of Contents
1. The Historical and Economic Development of the Sport Market 2. The Global Sport Market 3. Global Sports Organizations 4. Global Sports Events 5. Global Sport Corporations 6. Sport Broadcasting 7. Sports Sponsorship 8. Globalisation of the Sport Market Costs and Benefits
Chris Gratton is Professor of Sports Economics and Director of the Sport Industry Research Centre at Sheffield Hallam University, UK.
Dongfeng Liu is Professor and Associate Dean at the School of Economics and Management, Shanghai University of Sport, China.
Girish Ramchandani is Research Fellow in the Sport Industry Research Centre at Sheffield Hallam University, UK.
Darryl Wilson is Senior Lecturer in Sport Business Management in the Faculty of Health and Wellbeing, Sheffield Hallam University, UK.
"I found it impressive that such a relatively small book contains so much information. While nowadays many people (including myself) tend to thumb through a book, the present one encourages reading from the beginning to the end with guaranteed oh really?-effects. It is a must have for everybody interested in sport and/or economics." - Pamela Wicker, Managing Leisure