1st Edition
The Global Foundations of Public Relations Humanism, China and the West
Introduction
Robert E. Brown, Burton St. John III, Jenny Zhengye Hou
Chapter 1. The Western Rationales for Public Relations: The Engineering of Human Interactions
Burton St. John III
Chapter 2. Ancient Chinese Roots
Mingsheng Li
Chapter 3. History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Buñuel
Jordi Xifra and Maurici Jiménez
Chapter 4. The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations
Jenny Zhengye Hou
Chapter 5. Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China
Simon Moore
Chapter 6. Toward a New Dawn of Public Relations: With Charity Toward All
Donn James Tilson
Chapter 7. Crisis Communication in China
Joanne Chen Lyu and Peiyi Huang
Chapter 8. Crisis Communication and Humanism in Nigeria: Challenges and Opportunities
Amiso George
Chapter 9. Public Relations and the Performance of Everything
Johanna Fawkes
Chapter 10. Humanistic Turn: A New Home for Public Diplomacy?
Efe Sevin
Chapter 11. A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective
Chung-Shing Chan
Chapter 12. A New Model of Humanistic PR: The Social Business
A Conversation with Robin Low
Biography
Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College.
Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA.
Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy.
