3rd Edition

The Global Public Relations Handbook Theory, Research, and Practice

Edited By Krishnamurthy Sriramesh, Dejan Verčič Copyright 2020
    366 Pages 2 B/W Illustrations
    by Routledge

    366 Pages 2 B/W Illustrations
    by Routledge

    In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.

    This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.

    This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.


    Richard Edelman, CEO Edelman


    Margery Kraus, Founder and Executive Chairman, APCO Worldwide


    Krishnamurthy Sriramesh

    Part I: Conceptual Foundations of Global Public Relations

    1. Comparative Political Systems and Public Relations: An Overview

    Laura D. Young and James A. McCann

    2. The Intersection of Political and Economic Systems in Global Public Relations

    Sandra Duhé, Jolene Fisher, and Krishnamurthy Sriramesh

    3. Culture: The "Silent" Language" is also the "Neglected" Language

    Krishnamurthy Sriramesh

    4. The Media, International, Transnational and Global Public Relations

    Dejan Verčič and Krishnamurthy Sriramesh

    5. The Nexus between Activism and Public Relations

    Ganga S. Dhanesh and Krishnamurthy Sriramesh

    Part II: Current Key Global Players

    6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations

    Margalit Toledano and David McKie

    7. The Development and Challenges of Global Public Relations Agencies

    Donald K. Wright

    8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?

    Ronel Rensburg

    9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government

    Fraser Likely

    10. Global Public Sector and Political Communication

    Vilma Luoma-aho, Maria-José Canel, and Karen Sanders

    11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity

    Chiara Valentini

    12. NATO and Its Communication in the 21st Century

    Barbora Maronkova

    13. A New Public Relations for Corporations in the World of Hyper-Globalization

    Takashi Inoue

    14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia

    Ganga S. Dhanesh and Flora Hung-Baesecke

    15. The Global Public Relations of the "Hacktivist" Group Anonymous

    Kara Alaimo

    16. Terrorism and Global Public Relations

    Jesper Falkheimer

    17. The Global Public Relations of Failed States

    Greg Simons

    Part III: Current Issues Relevant to Global Public Relations

    18. Internal Communication with a Global Perspective

    Ana Tkalac Verčič

    19. Global Interdependence and Risks: Management and Communication

    Robert L. Heath

    20. Global Crisis Communication

    W. Timothy Coombs and An-Sofie Claeys

    21. The Management and Practice of Public Affairs in a Global Context

    Craig S. Fleisher

    22. Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats

    Roger Hayes

    23. Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain

    Jordi Xifra and Krishnamurthy Sriramesh

    24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?

    Judy Motion

    25. Character Assassination and Reputation Management in the Context of Mediated Complexity

    Sergei A. Samoilenko

    26. Crowdfunding: From Global Financial Crisis to Global Financial Communication

    Mai Anh Doan and David McKie

    27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-propaganda Machine

    Thomas Stoeckle and Jonathan Albright

    28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy"

    Ryszard Ławniczak


    Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development.

    Dejan Verčič, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.

    Winner of the 2020 PRIDE award from NCA's Public Relations Division