The Global Public Relations Handbook: Theory, Research, and Practice, 3rd Edition (Paperback) book cover

The Global Public Relations Handbook

Theory, Research, and Practice, 3rd Edition

Edited by Krishnamurthy Sriramesh, Dejan Verčič


344 pages | 2 B/W Illus.

Purchasing Options:$ = USD
Paperback: 9780367370138
pub: 2019-11-08
SAVE ~$18.00
Available for pre-order
Hardback: 9781138043145
pub: 2019-11-08
SAVE ~$44.00
Available for pre-order

FREE Standard Shipping!


This edition of The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

The 28 essays in three sections take into account changes in the global communication landscape especially since the second edition. The first section contains essays on the interplay between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication activities of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.

An essential resource for students, researchers, and practitioners of public relations, strategic communication, and international communication.

Table of Contents


Margery Kraus, Founder and Executive Chairman, APCO Worldwide


Richard Edelman, CEO Edelman


Krishnamurthy Sriramesh

Section I: Conceptual Foundations of Global Public Relations

1. Comparative Political Systems and Public Relations: An Overview

Laura D. Young & James A. McCann

2. The Intersection of Political and Economic Systems in Global Public Relations

Sandra Duhé, Jolene Fisher & Krishnamurthy Sriramesh

3. Culture and Public Relations: The "Silent" Language" is also the "Neglected" Language

Krishnamurthy Sriramesh

4. The Media and International, Transnational and Global Public Relations

Dejan Verčič & Krishnamurthy Sriramesh

5. The Nexus Between Activism and Public Relations

Ganga Dhanesh & Krishnamurthy Sriramesh

Section II: Current Key Global Players

6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations

Margalit Toledano & David McKie

7. The Development and Challenges of Global Public Relations Agencies

Donald K. Wright

8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?

Ronel Rensburg

9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government

Fraser Likely

10. Global Public Sector and Political Communication

Vilma Luoma-aho, Maria-Jose Canel & Karen Sanders

11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity

Chiara Valentini

12. NATO and its Communication in the 21st Century

Barbora Maronkova

13. A New Public Relations for Corporations in the World of Hyper-globalization

Takashi Inoue

14. Powerful Ramilies, Powerful Influences: Family-owned Enterprises and Public Relations in Asia

Ganga Dhanesh & Flora Hung-Baesecke

15. The Global Public Relations of the ‘Hacktivist’ Group Anonymous

Kara Alaimo

16. Terrorism and Global Public Relations

Jesper Falkheimer

17. The Global Public Relations of Failed States

Greg Simons

Section III: Current Issues Relevant to Global Public Relations

18. Internal Communication with a Global Perspective

Ana Tkalac Verčič

19. Global Interdependence and Risks: Management and Communication

Robert L. Heath

20. Global Crisis Communication

Timothy Coombs & An-Sofie Claeys

21. The Management and Practice of Public Affairs in a Global Context

Craig S. Fleisher

22. Public Relations and Public Diplomacy in a Multi-cultural, Multi-stakeholder, Multi-Platform World: Creating A New Cadre of Public and Corporate Diplomats

Roger Hayes

23. Public Relations and the Concept of ‘Nations within a Nation’: The Case of Bullfighting in Multicultural Spain

Jordi Xifra & Krishnamurthy Sriramesh

24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?

Judy Motion

25. Character Assassination and Reputation Management in the Context of Mediated Complexity

Sergei Semoilenko

26. Crowdfunding: From Global Financial Crisis to Global Financial Communication

Mai Anh Doan & David McKie

27. Public Relations, Political Communication, and Agenda Setting – The Rise of the Micro-propaganda Machine

Thomas Stoeckle & Jonathan Albright

28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) ‘Democracy Promotion’ to the Promotion of ‘Illiberal Democracy’

Ryszard Lawniczak

About the Author/Editors

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development.

Dejan Vercic, PhD, is Professor, Head of Department of Communication and Head of Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in strategic communication company Stratkom d.o.o., Slovenia. His research focusses on digitalization, globalization and strategic communication.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Public Relations
LANGUAGE ARTS & DISCIPLINES / Communication Studies