In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners.
This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.
This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Table of Contents
Richard Edelman, CEO Edelman
Margery Kraus, Founder and Executive Chairman, APCO Worldwide
Part I: Conceptual Foundations of Global Public Relations
1. Comparative Political Systems and Public Relations: An Overview
Laura D. Young and James A. McCann
2. The Intersection of Political and Economic Systems in Global Public Relations
Sandra Duhé, Jolene Fisher, and Krishnamurthy Sriramesh
3. Culture: The "Silent" Language" is also the "Neglected" Language
4. The Media, International, Transnational and Global Public Relations
Dejan Verčič and Krishnamurthy Sriramesh
5. The Nexus between Activism and Public Relations
Ganga S. Dhanesh and Krishnamurthy Sriramesh
Part II: Current Key Global Players
6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations
Margalit Toledano and David McKie
7. The Development and Challenges of Global Public Relations Agencies
Donald K. Wright
8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?
9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government
10. Global Public Sector and Political Communication
Vilma Luoma-aho, Maria-José Canel, and Karen Sanders
11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity
12. NATO and Its Communication in the 21st Century
13. A New Public Relations for Corporations in the World of Hyper-Globalization
14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia
Ganga S. Dhanesh and Flora Hung-Baesecke
15. The Global Public Relations of the "Hacktivist" Group Anonymous
16. Terrorism and Global Public Relations
17. The Global Public Relations of Failed States
Part III: Current Issues Relevant to Global Public Relations
18. Internal Communication with a Global Perspective
Ana Tkalac Verčič
19. Global Interdependence and Risks: Management and Communication
Robert L. Heath
20. Global Crisis Communication
W. Timothy Coombs and An-Sofie Claeys
21. The Management and Practice of Public Affairs in a Global Context
Craig S. Fleisher
22. Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats
23. Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain
Jordi Xifra and Krishnamurthy Sriramesh
24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?
25. Character Assassination and Reputation Management in the Context of Mediated Complexity
Sergei A. Samoilenko
26. Crowdfunding: From Global Financial Crisis to Global Financial Communication
Mai Anh Doan and David McKie
27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-propaganda Machine
Thomas Stoeckle and Jonathan Albright
28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy"
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations and Director of the Professional Masters in Corporate Communication program at the College of Media, Communication, and Information, University of Colorado, Boulder. His award winning teaching and research experience spans five continents covering topics such as culture and public relations, globalization and public relations, Corporate Social Responsibility, and Public Relations for Development.
Dejan Verčič, PhD, is Professor, Head of Department of Communication and Head of the Centre for Marketing and Public Relations at the University of Ljubljana, and Partner and Knowledge Director in the strategic communication company Stratkom d.o.o., Slovenia. His research focuses on digitalization, globalization, and strategic communication.
Winner of the 2020 PRIDE award from NCA's Public Relations Division