The Globalization of Israel McWorld in Tel Aviv, Jihad in Jerusalem
This book focuses on how globalization is impacting contemporary Israel. It is a concise and originally argued introduction to Israel, but the author, Uri Ram, is careful to frame his analysis in a broader discussion of Israeli history and broader social currents. Focusing in particular on two defining – and conflicting – contemporary trends; one toward advanced liberal democracy with a cosmopolitan edge, and the other toward ethno-religious traditionalism and rejection of the secularism associated with market driven globalization. The cosmopolitan, high-tech driven city of Tel Aviv represents the former trend, and Jerusalem – a city increasingly dominated by orthodox Jews – represents the latter. Using Benjamin Barber's Jihad versus McWorld thesis to good effect, Ram's book will stand as an ideal introduction to contemporary Israel and its place in the world.
Preface: It Could be Any City. Introduction: The Globalization Paradigm in Israel 1. Globalization 2. Polarization 3. Post-Fordization 4. Americanization 5. McDonaldization 6. Postnationalization. Conclusion: Israel as Studied by the Globalization Paradigm
"The Globalization of Israel is essential reading for anyone who wishes to understand contemporary Israeli society or current events in Israel. Ram presents us with an original theoretical standpoint (globalization) which should be integrated into our academic analysis of the world in general and of Israel in particular." - Ben Herzog, MESA Bulletin (44-1 Summer 2010)