1st Edition

The Graphic Communication Handbook

By Simon Downs Copyright 2012
    384 Pages
    by Routledge

    384 Pages
    by Routledge

    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

    Features include:

    • introductions that frame relevant debates
    • case studies, examples and illustrations from a range of campaigns
    • philosophical and technical explanations of topics and their importance.

    Introduction  1. Broad Knowledge  2. Theory  3. Pitching  4. Understanding the Client  5. Researching the Job  6. Preparatory Drawings - Thumbnail Stage  7. Preparatory Drawings - Development Stage  8. Preparatory Drawings - Presentation  8. Presenting to the Client  9. Doing the job  11. Deploying the job - 2D  12. Deploying the job - 3D  13. Deploying the job to the screen (motion graphics)  14. Deploying the job to the screen (interaction graphics)  15. Situating the job  16. Testing the job  17. Getting paid  18. Getting the next job (self and other publicity)  Conclusion


    Simon Downs