The Growing Business Intelligence AI and Related Technologies

1. Managing AI Implementation and Integration Within Organizations

Ebenezer Malcalm, Esther Asiedu, and Afia Nyarko Boakye

2. AI-Driven Performance Management and Optimization

Afia Nyarko Boakye, Esther Asiedu, and Ebenezer Malcalm

3. Visual AI and Customer Experience in the Hospitality Industry

Alhassan Fatawu, Mohammed Majeed, Alhassan Yahaya, and Stanley Cowther

4. Supply Chain Transparency and Traceability: Role of New Age Technologies

Kwame Ntim Sekyere, Mohammed Majeed, Charles Asare, Beulah Hilda Walden, and Bernard Ofosu Boateng

5. New Age Technologies and Marketing Management

R. Pradeep Kumar Patnaik, Charles Asare, Kwame Ntim Sekyere, and Beulah Hilda Walden

6. Deep Learning in the Hospitality Industry

Alhassan Fatawu, Mohammed Majeed, Stanley Cowther, and Alhassan Yahaya

7. Artificial Intelligence (AI) and Customer Experience

Charles Asare, Kwame Ntim Sekyere, Beulah Hilda Walden, and James Abadektemi Abasimi

8. The Fourth Industrial Revolution and the Critical Role of Green HRM

Esther Asiedu, Afia Nyarko Boakye, and Ebenezer Malcalm

9. Exploring Exponential Intelligence for Business Transformation

Esther Asiedu, Ebenezer Malcalm, Afia Nyarko Boakye, and Diana Aburiya Aduko

10. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing

Charles Asare, Kwame Ntim Sekyere, Beulah Hilda Walden, Jonas Yomboi, Mohammed Majeed, and Diana Aburiya Aduko

11. Ethical and Societal Implications of AI in Management

Esther Asiedu, Afia Nyarko Boakye, Ebenezer Malcalm, and Jonas Yomboi

12. Artificial Intelligence and Customer Service

George Kofi Amoako, Jayadatta S., Mohammed Majeed, Jonas Yomboi, and Tangyei Nancy Webadua

13. Visual Artificial Intelligence in the Hospitality Sector

Jonas Yomboi

14. Artificial Intelligence-Enabled Marketing Mix

Mohammed Majeed, Charles Asare, Kwame Ntim Sekyere, and Beulah Hilda Walden

15. Redefining Strategic Priorities with Advances in New Technologies

Ebenezer Malcalm, Esther Asiedu, and Afia Nyarko Boakye

16. Leveraging Technology in Finance

Gertrude Amoakohene, Stephen Owusu Afriyie, Jodeph Akwasi Nkyi, and Esther Asiedu

Biography

George Kofi Amoako, PhD, is a Professor of Marketing and Director at the Directorate of Research
Innovation and Consultancy at Ghana Communication Technology University. He is an honorary
Professor at Durban University of Technology, South Africa, as well as a practicing Chartered Marketer
(CIM-UK). He has published in academic journals and presented at conferences in Africa, America,
Europe, and Australia and is ranked among the top four marketing scholars in Ghana and top 3% in
Africa (AD Scientific Index for 2024).

Mohammed Majeed, PhD, DBA, is a Senior Lecturer and Head of the Department of Logistics and
Procurement Management at Tamale Technical University, Ghana. Dr. Majeed holds two doctoral
degrees—a Doctor of Business Administration and a Doctor of Philosophy in Marketing. Dr. Majeed
lectures at institutions across Ghana. A prolific author, he has 10 published books, with 10 more in
production, with leading publishers such as Springer, Apple Academic Press, and Bentham Science, and
has authored over 40 book chapters and over 108 journal papers.

Kwame Simpe Ofori, DBA, is an Associate Professor at the School of Management and Economics,
University of Electronic Science and Technology of China. He has taught courses in finance and
telecommunications engineering. His research interests are in the areas of consumer behavior,
technology adoption, trust in online systems, and PLS path modeling. His papers have appeared in
several journals.

Charles Asare, MBA, is a Lecturer of marketing at the Ghana Communication Technology University and
a chartered marketer (CIM-UK). Mr. Asare is also a management consultant who provides training for
private and public institutions in Ghana and the West African sub-region. His research interests are
multichannel and omnichannel integration, consumer behavior, and contemporary issues in marketing.
He holds an MBA from the University of Sunderland, UK, and is a PhD candidate at the University of
Professional Studies, Ghana.

Jonas Yomboi, MCom, is a teacher at Senior High School, Navrongo Ghana. He holds a Master of
Commerce degree in Accounting from the University for Development Studies, Ghana; a Bachelor of
Education degree in Accounting with Mathematics, and a Diploma in Ghanaian Sign Language. Mr.
Yomboi teaches part time at Community Health Training College. His research interests include social
media, public sector accounting, and financial reporting.