1st Edition
The Growth Strategies of Hotel Chains Best Business Practices by Leading Companies
224 Pages
by
Routledge
224 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved... Read more
Acknowledgments, Chapter 1. The Concept of a Strategy, Chapter 2. Competitive Strategies, Chapter 3. Diversification versus Specialization, Chapter 4. Vertical Integration, Chapter 5. Horizontal Integration, Chapter 6. Diagonal Integration, Chapter 7. Acquisitions and Mergers, Chapter 8. Strategic Alliances: The Case of Joint Ventures, Chapter 9. Franchise Contracts, Chapter 10. Management Contracts, Chapter 11. Leaseholds and Ownership, Chapter 12. Branding, Chapter 13. The Internationalization-Globalization of Hotel Chains, Notes, Bibliography, Index
Biography
Kaye Sung Chon
