1st Edition
The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market
Preface; Chapter 1 - Introduction to market research; Chapter 2 - The Market research basics; Chapter 3 - Primary research; Chapter 4 - Secondary research; Chapter 5 - Analyzing data; Chapter 6 - Estimates and models; Chapter 7 – The look n’ feel; Chapter 8 - Final Words; Chapter 9 - Bibliography & Further Reading; Annex - Comprehensive Market Research Checklist
Biography
Jean-Francois Denault has been working with innovators and entrepreneurs in life sciences as a professional consultant for over fifteen years. Through the years, he has worked with over 40 different clients in life sciences (including larger companies such as J&J, Denka Seiken and Chemo Group). His clients are located all over the world, having completed projects with clients in over 25 different countries.
Jean-Francois specializes on the life sciences segment. As such, he has completed projects related to pharmaceuticals, biotechnology, medical devices, nutraceuticals and healthcare. Most of his projects have been in the market research, marketing strategy and competitive intelligence space. He possesses a graduate degree in Management Consulting, an executive MBA and graduate degree in organizational communication.
He is member of the Editorial Boards of the Journal of Journal of Brand Strategy and the Journal of Digital & Social Media Marketing, and has written a half-dozen articles for various publications. He is on the Advisory boards of several start-ups (including Marshall Hydrothermal and JustBIO) as well as being a member of Pharmed Canada’s CMO- CDMO Strategic committee. He is also an active member of his community, being President of the Lanaudière Alzheimer Society since 2012.
