The Handbook of Spanish Language Media: 1st Edition (Paperback) book cover

The Handbook of Spanish Language Media

1st Edition

By Alan Albarran


312 pages

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pub: 2009-08-05
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With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area.

This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.

Table of Contents


Dr. Felix Gutierrez

1. Spanish Language Media in the US

Dr. Kent Wilkinson

2. Spanish Language Media in Spain

Dr. Angel Arrese

3. Spanish Language Media in Mexico

Dr. Maria Elena Gutierrez

Spanish Language Media in Latin America

4 Central America

Catherine Salzman

5 Colombia

German Arango

6. Ecuador

Veronica Garces

7. Venezuela

Guillermo Gibens

8. Peru

Dr. Rosa Zeta de Pozo

9. Chile

Aldo Van Weezel

10. Bolivia

Gonzolo Soruco

11. Argentina

Dr. Roberto Vossolo

12. Uruguay

Dr. Eileen Hudson

13. Paraguay

Ligia Garcia Bejar

14. Cuba, Dominican Republic, Puerto Rico

Juan Pablo Artero

15. Researching Spanish Language Audiences

Amy Jo Coffey

16. Marketing to the SL Audience

Lauren Boyle

17. Advertising Trends in SL Media

Cristina Etayo

Angela Preciado Hoyos

18. Spanish Language News

Phyllis Slocum

19. Univision-Telemundo Programming

Guillermo Gibens

20. Internet, New Media & SL Audiences

Felipe Korzenny

21. Latinos and Media Stereotypes

Frederico Subvervi

22. Book Publishing in Iberian American & African Countries: The Portuguese Perspective

Paulo Faustino

About the Author

Alan B. Albarran is professor of media and director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and current editor of the International Journal for Media Management.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
SOCIAL SCIENCE / Media Studies