1st Edition

The Handbook of Spanish Language Media

By Alan Albarran Copyright 2009
    336 Pages
    by Routledge

    336 Pages
    by Routledge

    With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area.

    This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.

    Preface

    Dr. Felix Gutierrez

    1. Spanish Language Media in the US

    Dr. Kent Wilkinson

    2. Spanish Language Media in Spain

    Dr. Angel Arrese

    3. Spanish Language Media in Mexico

    Dr. Maria Elena Gutierrez

    Spanish Language Media in Latin America

    4 Central America

    Catherine Salzman

    5 Colombia

    German Arango

    6. Ecuador

    Veronica Garces

    7. Venezuela

    Guillermo Gibens

    8. Peru

    Dr. Rosa Zeta de Pozo

    9. Chile

    Aldo Van Weezel

    10. Bolivia

    Gonzolo Soruco

    11. Argentina

    Dr. Roberto Vossolo

    12. Uruguay

    Dr. Eileen Hudson

    13. Paraguay

    Ligia Garcia Bejar

    14. Cuba, Dominican Republic, Puerto Rico

    Juan Pablo Artero

    15. Researching Spanish Language Audiences

    Amy Jo Coffey

    16. Marketing to the SL Audience

    Lauren Boyle

    17. Advertising Trends in SL Media

    Cristina Etayo

    Angela Preciado Hoyos

    18. Spanish Language News

    Phyllis Slocum

    19. Univision-Telemundo Programming

    Guillermo Gibens

    20. Internet, New Media & SL Audiences

    Felipe Korzenny

    21. Latinos and Media Stereotypes

    Frederico Subvervi

    22. Book Publishing in Iberian American & African Countries: The Portuguese Perspective

    Paulo Faustino

     

    Biography

    Alan B. Albarran is professor of media and director of the Center for Spanish Language Media at the University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics, and current editor of the International Journal for Media Management.