1st Edition

The Happiness Illusion How the media sold us a fairytale

Edited By Luke Hockley, Nadi Fadina Copyright 2015
    224 Pages
    by Routledge

    224 Pages
    by Routledge

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    The West has never been more affluent yet the use of anti-depressants is on the increase to the extent that the World Health Organisation has declared it a major source of concern. How has this state of affairs come about and what can be done? Television and advertising media seem to know.  Wherever we look they offer countless remedies for our current situation - unfortunately none of them seem to work.

     

    The Happiness Illusion explores how the metaphorical insights of fairy-tales have been literalised and turned into commodities.  In so doing, their ability to educate and entertain has largely been lost.  Instead advertising and television sell us products that offer to magically transform the way we look, how we age, where we live –both in the city and the countryside, the possibility of new jobs, and so forth.  All of these are supposed to make us happy.  But despite the allure of ‘retail therapy’ modern magic has lost its spell. 

     

    What then are the sources of happiness in our contemporary society?  Through a series of fairy-tales The Happiness Illusion: How the media sold us a fairytale looks at topics such as age, gender, marriage and rom-coms, Nordic Noir and the representations of therapy on television.  In doing so it explores alternative ways to relate to the world in a symbolic and less literal manner – it suggests that happiness comes by making sure we don’t fall under the spell of the illusionary promises of contemporary television and advertising.  Instead, happiness comes from being ourselves – warts and all.  This book will be of interest to Jungian academics, film, media and cultural studies academics, social psychologists and their students, as well as reaching out to those interested in fairy-tale studies, psychotherapists and educated cinema goers.

     

     

    Luke Hockley PhD, is Research Professor of Media Analysis, at the University of Bedfordshire, UK.  He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP).  Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely.  www.lukehockley.com

     

    Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www. nadi-fadina.com

     

     

     

    Contents

    Acknowledgements

    Foreword

    Introduction - Once upon a timeNadi Fadina and Luke Hockley

    Section One - There was a Prince/ss

    Vignette by Nadi Fadina and Luke Hockley

    1 Transnational fantasies of masculinity

    TERRIE WADDELL

    2 Snow White and the Huntsman: the fairytale of gender and the female warrior

    LUKE HOCKLEY

    3 The second loss of androgyny: the fairytale of dualism.

    NADI FADINA

    Section Two - The Quest, The Old Wise Helper and the Magical Object

    Vignette by Nadi Fadina and Luke Hockley

    4 Crumbling rejuvenation: archetype, embodiment and the ‘Aging Beauty Myth’

    JOSIE DOLAN

    5 Finding the golden egg: illusions of happiness in an age of consumer capitalism

    CATRIONA MILLER

    6 The self-knowledge industry and myths of happiness

    RYAN HOWES

     

    7 The shadow of redemption: the Grail and the self-knowledge industry

    JOANNA DOVALIS

     

    Section Three - May All Your Wishes Come True

    Vignette by Nadi Fadina and Luke Hockley

    8 Engaging marriage: rom coms and fairytale endings

    HEATHER BROOK

    9 The myth of authentic self-actualisation: happiness, transformation and reality TV

    GREG SINGH

    10 A difficult task: Sarah Lund and the crime of individuated happiness

    ALEC CHARLES

     

    Biography

    Luke Hockley PhD, is Research Professor of Media Analysis, at the University of Bedfordshire, UK.  He is a practicing psychotherapist and is registered with the United Kingdom Council for Psychotherapy (UKCP).  Luke is joint Editor in Chief of the International Journal of Jungian Studies (IJJS) and a member of the Advisory Board for the journal Spring and lectures widely. www.lukehockley.com

    Nadi Fadina is a media entrepreneur and a managing partner in an international film fund. She is involved in a variety of arts and media related projects, both in profit and non-profit spheres. She teaches Film Business in the University of Bedfordshire, however, her academic interests outreach spheres of business and cover ideology, Russian fairytales, sexuality, politics, anthropology, and cinema. www.nadi-fadina.com

    "This book will cure you of feeling entitled to happiness so you can enjoy the pleasure of seeking out a life journey of your own making." - Maryann Barone-Chapman, Jungian Analyst and former Advertising CEO and Creative Director

    "Luke Hockley  and Nadi Fadina's The Happiness Illusion: How Media Sold Us a Fairytale frames this anthology of analytical psychology as an exploration of how contemporary media pervert the metaphorical insights of fairytales to sell viewers entrancing representations of endlses yet not quite fulfilling consumption... I would use a number of the chapters in this book in undergraduate film and television studies courses." - Dr Daniel Keyes, University of British Columbia, PsycCritiques

    "I would recommend the book to academics and students in media studies. Those with a background in psychotherapy may also find it of interest. Overall, this is a very thought-provoking book, but perhaps not for those expecting a bit of a light read!" - Dr Kate Sparks, Chartered Psychologist, The Psychologist