The History of the Vespa : An Italian Miracle book cover
1st Edition

The History of the Vespa
An Italian Miracle

ISBN 9780367662257
Published September 30, 2020 by Routledge
146 Pages

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Book Description

Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.

Table of Contents

Introduction  1. On the Wings of the Empire  2. The Genesis of the Vespa  3. Reconstruction  4. Workers  5. The Spectacle of the Vespa  6. Global Vespa.  Conclusion

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Andrea Rapini is Assistant Professor at the University of Modena and Reggio Emilia.