1st Edition

The Hollywood Brand
Movies and American Modernity





ISBN 9780815395751
Published February 12, 2018 by Routledge
166 Pages

USD $59.95

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Book Description

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

Table of Contents

Introduction: Modernity under the Hollywood Sign. Chapter 1 What’s in a Name? Exhibition and Expectation Chapter 2 Movies with a Mission: Populism and Patriotism Chapter 3 A Home Among the Moderns: Movies and Modern Aesthetics Chapter 4 Hurray for Hollywood: Entertainment as Art Chapter 5 A New Art for the American Century: Hollywood Enters the Museum. Conclusion: The Future for the Hollywood Brand

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Author - Peter  Catapano
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Peter Catapano

Associate Professor, New York City College of Technology
Brooklyn, NY, 11201

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