The Hollywood Brand: Movies and American Modernity, 1st Edition (Paperback) book cover

The Hollywood Brand

Movies and American Modernity, 1st Edition

By Peter M. Catapano

Routledge

166 pages

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Paperback: 9780815395751
pub: 2018-02-12
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pub: 2018-02-07
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Description

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

Table of Contents

Introduction: Modernity under the Hollywood Sign. Chapter 1 What’s in a Name? Exhibition and Expectation Chapter 2 Movies with a Mission: Populism and Patriotism Chapter 3 A Home Among the Moderns: Movies and Modern Aesthetics Chapter 4 Hurray for Hollywood: Entertainment as Art Chapter 5 A New Art for the American Century: Hollywood Enters the Museum. Conclusion: The Future for the Hollywood Brand

About the Originator

Subject Categories

BISAC Subject Codes/Headings:
SOC022000
SOCIAL SCIENCE / Popular Culture
SOC052000
SOCIAL SCIENCE / Media Studies