1st Edition

The Human Element Ten New Rules to Kickstart Our Failing Organizations

Edited By David Boyle Copyright 2012

    Despite some of the most sophisticated computer systems known to mankind, modern life can be infuriating – and it's getting worse. But there is a growing suspicion that, despite all the investment in IT and organization we have seen, we live with the same old problems we always have done.

    Why are we still addicted to oil and petrol despite the disastrous consequences? Why, three generations after the Beveridge Report, are his Five Giants – Want, Disease, Idleness, Ignorance and Squalor – still so much with us? Why did teenage pregnancies go up despite the UK government spending up to £100 million over a decade to prevent them? Why do so few of the public clocks tell the right time or train lavatories have water in their taps?

    There is a growing understanding, not that people are infallible, or that they are endlessly trustworthy and benevolent – but they are nonetheless what makes change possible. This book uses this idea to set out the Ten New Rules for organizations, reveals where they are working already – with the latest developments in ideas like system thinking and co-production. It explains the future in terms of the People Principle: If you employ imaginative and effective people, especially on the frontline, and give them the freedom to innovate, they will succeed. If you don't, they will fail.

    Acknowledgements.  Introduction: The People Principle  Rule 1: Recruit Staff for their Personality not their Qualifications  Rule 2: Dump the Rulebooks and Targets  Rule 3: Put Relationships at the Heart of Organisations  Rule 4: Demerge Everything  Rule 5: Obliterate the Hierarchies and Empires  Rule 6: Give People Whole Jobs To Do  Rule 7: Chuck Out the Big IT Systems  Rule 8: Give Everyone the Chance to Feel Useful  Rule 9: Make Organisations into Engines of Regeneration  Rule 10: Localise Everything  Conclusion: Finding a New Horse


    David Boyle is a Fellow of the New Economics Foundation, author of numerous books, including (as co-author) The New Economics (Earthscan 2009)