1st Edition

The Idea of Audience Artists and the Task of Audience Development in the Era of Creative Industries

By Simon Piening Copyright 2025
204 Pages 1 B/W Illustrations
by Routledge

204 Pages 1 B/W Illustrations
by Routledge

204 Pages 1 B/W Illustrations
by Routledge

What sort of relationship do artists want with their audience? What kind of role do they imagine for the performing arts in their community? Under the “creative industries”, the audience relationship has been increasingly defined and shaped by marketing and/or institutional interests. Wedged between the competing needs of the market, and their belief in the power of art to positively impact... Read more

Prologue. Introduction. PART ONE: SETTING THE SCENE 1. Researching the Small-to-Medium Performing Arts Sector 2. Industry 3. History 4. Theory PART TWO: THE AUDIENCE PROJECT 5. The Present Audience 6. The Potential Audience 7. The Absent Audience. Conclusion. Epilogue: After Covid   

Biography

Simon Piening has a background as an actor and director, and is founding editor of Australian Stage Online – one of the earliest online media outlets for the performing arts in Australia. He holds an MA in Communication and completed his PhD in 2022 at the School of Performing Arts, Federation University.