1st Edition
The Ideological Octopus An Exploration of Television and its Audience
By Justin Lewis
Copyright 1991
236 Pages
by
Routledge
230 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television.
How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us... Read more
Preface Part 1 1. An Introduction to the TV Audience 2. Rethinking Audience 3. The New Audience Research 4. Gathering Evidence Part 2 5. Two Empirical Studies 6. Behind the News 7. The Power of the Popular Television: The Case of Cosby 8. Conclusion
Biography
Lewis, Justin
