The Image Is Everything Presidency: Dilemmas In American Leadership, 1st Edition (Hardback) book cover

The Image Is Everything Presidency

Dilemmas In American Leadership, 1st Edition

By Richard W. Waterman, Gilbert K St. Clair, Robert Wright


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Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at l

Table of Contents

Public Expectations and Presidential Image; Historical Images; Personal Images; The Constant Campaign; Speaking More, Saying Less: The Pattern of Presidential Speechmaking; Presidential Image and the Media; Where Do We Go From Here?

About the Authors

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

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