1st Edition

The Image Is Everything Presidency Dilemmas In American Leadership

202 Pages
by Routledge

202 Pages
by Routledge

208 Pages
by Routledge

Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at least present a compelling image of presidential... Read more
Preface -- Public Expectations and Presidential Image -- Historical Images -- Personal Images -- The Constant Campaign -- Speaking More, Saying Less: The Pattern of Presidential Speechmaking -- Presidential Image and the Media -- Where Do We Go from Here? -- Discussion Questions

Biography

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics .