The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces, 1st Edition (Paperback) book cover

The Immersive Worlds Handbook

Designing Theme Parks and Consumer Spaces, 1st Edition

By Scott Lukas


288 pages

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Paperback: 9780240820934
pub: 2012-09-07
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Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables.

Table of Contents


Chapter 1: The Nature of Themed and Immersive Spaces

Immersive Worlds

What Is a World?

Interview, Larry Tuch

Aspects of Space

Principles of Space

Interview, David Rogers


The World and the Designer

Chapter 2: Designing Effective, Immersive, and Creative Spaces


Interview, Margaret J. King



Design Stories

Interview, Mike Leeson

Chapter 3: Atmosphere, Mood, and Effective Spaces



Elements of Design

Principles of Form

Effective Spaces


Interview, Mark Wallis

Chapter 4: Authenticity, Believability, Realism

Taking Space Beyond the Space


Interview, Gordon Jones

Into the Depth

Interview, Kelly Gonzalez

The Bigger Picture

Chapter 5: The Guest, Experience, and Immersion


The Immersive World

The Guest

Story and Experience

Interview, Nancy Rogo Trainer

Research Break


Interview: Dave Gottwald

Chapter 6: The Brand and the Senses

Big Ideas

The Brand

Interview, Anna Klingmann

Interview, Thomas Muderlak

The Power of the Senses

Interview, Gordon Grice

Chapter 7: Material Culture, Technology, and Interactivity

Material Culture


Interview with Bob Rogers and Carmel Lewis

Movement and Flow


Interview, Mindi Lipschultz

Chapter 8: Loyalty, Tradition, Change, and the Future



Interview, Henry Jenkins


Interview, Joel Bergman

Future Stories

Further Reading

Key Terms

About the Author

Scott A. Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games, and other contemporary consumer spaces. A recognized authority in the field, Scott has provided keynote addresses and workshops in Germany, Orlando, and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.

Subject Categories

BISAC Subject Codes/Headings:
ART / Digital
COMPUTERS / Digital Media / Video & Animation