1st Edition

The Immersive Worlds Handbook Designing Theme Parks and Consumer Spaces

By Scott Lukas Copyright 2013
    288 Pages
    by Routledge

    284 Pages
    by Routledge

    Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables.

    Chapter 1: The Nature of Themed and Immersive Spaces
       Immersive Worlds
       What Is a World?
       Interview, Larry Tuch
       Aspects of Space
       Principles of Space
       Interview, David Rogers
       The World and the Designer

    Chapter 2: Designing Effective, Immersive, and Creative Spaces
       Interview, Margaret J. King
       Design Stories
       Interview, Mike Leeson

    Chapter 3: Atmosphere, Mood, and Effective Spaces
       Elements of Design
       Principles of Form
       Effective Spaces
       Interview, Mark Wallis

    Chapter 4: Authenticity, Believability, Realism
       Taking Space Beyond the Space
       Interview, Gordon Jones
       Into the Depth
       Interview, Kelly Gonzalez
       The Bigger Picture

    Chapter 5: The Guest, Experience, and Immersion
       The Immersive World
       The Guest
       Story and Experience
       Interview, Nancy Rogo Trainer

    Research Break
       Interview: Dave Gottwald

    Chapter 6: The Brand and the Senses
       Big Ideas
       The Brand
       Interview, Anna Klingmann
       Interview, Thomas Muderlak
       The Power of the Senses
       Interview, Gordon Grice

    Chapter 7: Material Culture, Technology, and Interactivity
       Material Culture
       Interview with Bob Rogers and Carmel Lewis
       Movement and Flow
       Interview, Mindi Lipschultz

    Chapter 8: Loyalty, Tradition, Change, and the Future
       Interview, Henry Jenkins
       Interview, Joel Bergman
       Future Stories

    Further Reading
    Key Terms


    Scott Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games and other contemporary consumer spaces. In the last five years, he has become a recognizable industry speaker and has provided keynote addresses and workshops in Germany, Orlando and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.