The Immersive Worlds Handbook : Designing Theme Parks and Consumer Spaces book cover
1st Edition

The Immersive Worlds Handbook
Designing Theme Parks and Consumer Spaces

ISBN 9780240820934
Published September 7, 2012 by Routledge
288 Pages

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USD $59.95

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Book Description

Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addressing possible design issues and current trends; case studies and interviews with real-world designers, and further reading suggestions. The book also includes a companion website, as well as exercises that accompany each chapter, lavish photos, illustrations, and tables.

Table of Contents

Chapter 1: The Nature of Themed and Immersive Spaces
   Immersive Worlds
   What Is a World?
   Interview, Larry Tuch
   Aspects of Space
   Principles of Space
   Interview, David Rogers
   The World and the Designer

Chapter 2: Designing Effective, Immersive, and Creative Spaces
   Interview, Margaret J. King
   Design Stories
   Interview, Mike Leeson

Chapter 3: Atmosphere, Mood, and Effective Spaces
   Elements of Design
   Principles of Form
   Effective Spaces
   Interview, Mark Wallis

Chapter 4: Authenticity, Believability, Realism
   Taking Space Beyond the Space
   Interview, Gordon Jones
   Into the Depth
   Interview, Kelly Gonzalez
   The Bigger Picture

Chapter 5: The Guest, Experience, and Immersion
   The Immersive World
   The Guest
   Story and Experience
   Interview, Nancy Rogo Trainer

Research Break
   Interview: Dave Gottwald

Chapter 6: The Brand and the Senses
   Big Ideas
   The Brand
   Interview, Anna Klingmann
   Interview, Thomas Muderlak
   The Power of the Senses
   Interview, Gordon Grice

Chapter 7: Material Culture, Technology, and Interactivity
   Material Culture
   Interview with Bob Rogers and Carmel Lewis
   Movement and Flow
   Interview, Mindi Lipschultz

Chapter 8: Loyalty, Tradition, Change, and the Future
   Interview, Henry Jenkins
   Interview, Joel Bergman
   Future Stories

Further Reading
Key Terms

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Scott Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games and other contemporary consumer spaces. In the last five years, he has become a recognizable industry speaker and has provided keynote addresses and workshops in Germany, Orlando and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.