1st Edition

The Innovation Engine for Growth An Actionable Roadmap to Thriving in a Hyper-Competitive World

By Sanjay Mazumdar, Cheryl Perkins Copyright 2022
    202 Pages 100 Color Illustrations
    by Routledge

    202 Pages 100 Color Illustrations
    by Routledge

    Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines.

    In a hypercompetitive global market, businesses must innovate to survive; yet the failure rate for innovation is extremely high. Strategists and thought leaders, Cheryl Perkins and Dr. Sanjay Mazumdar, offer a sophisticated yet practical approach for implementing successful innovation. Leveraging thought-provoking questions and powerful templates, the book outlines how companies can leverage core strengths, build internal innovation capabilities, partner effectively, and identify the promising areas to pursue. In addition, the book highlights emerging innovations in several major industries, providing fodder to fuel creative thinking and exploration of possible applications across a variety of different industries.

    Managers and leaders will welcome the innovation insights and examples, as well as the templates to build an organization’s plan to diagnose patterns of innovation, identify opportunities, and apply emerging innovations in their own industries and businesses.

    INTRODUCTION; GETTING THE MOST OUT OF THIS BOOK; SECTION I: DEFINING YOUR STRATEGY – INNOVATION FOR SUSTAINABLE GROWTH; 1. Three Horizon Framework for Short- and Long-Term Growth; 2. Core Strengths and Innovation Capabilities Advancement; 3. Strategic Partnerships and Their Role in Accelerating Innovation; 4. Socioeconomic Megatrends Driving Future Innovation; SECTION II: IDENTIFYING OPPORTUNITIES, PARTNERS, AND RESOURCES – EMERGING INNOVATIONS BY SELECTED INDUSTRIES; 5. Aerospace; 6. Automotive; 7. Chemical; 8. Building Construction; 9. Electronics; 10. Internet of Things (IOT); 11. Medical Devices; SECTION III. EXECUTING YOUR STRATEGY – INTEGRATING CORE CAPABILITIES WITH EXTERNAL OPPORTUNITIES; 12. Summary; CONCLUSION: MAPPING YOUR PLAN


    Cheryl Perkins is CEO and Founder of Innovationedge, LLC and a global strategy and growth Thought Leader that helps companies achieve transformational innovation. One of Business Week’s "Top 25 Champions of Innovation", Cheryl previously served as Chief Innovation Officer for Kimberly-Clark, has 11 patents and more pending patents, and co-authored Conquering Innovation Fatigue.

    Sanjay Mazumdar is CEO and Founder of Lucintel and is a published author, strategist, and thought leader. He has helped companies develop innovation pipelines and offered advisory services (M&A, market entry, strategic growth consulting, due diligence) to hundreds of clients for over 20 years as a CEO of Lucintel, which is a premier management consulting firm with over 1,000 customers from 70 countries.


    "This book is a very practical, comprehensive, and concise road map on how to approach growth in a strategic manner that aligns with a companies culture, core competencies, and external market potential opportunities. It presents the picture based on emerging trends and assesses opportunities based on risk tolerance and investment needed to advance those opportunities. The book is a must read for anyone seriously interested in growing as it entails a paradigm shift from inward thinking to customer and market focused thinking."

    Dennis Reimer, CEO, Midwest Specialty Products

    "Due to COVID-19, artificial intelligence, genetic sequencing, and blockchain, the world is changing faster than ever before, and the rate of change will never be this slow again! Perkins and Mazumdar provide you with the foresight to amplify weak signals that reveal opportunities along with threats to your business, while creating a roadmap to help you navigate from where you are today to where you need to be in the future. Packed with powerful insights and technological foresight, Innovation Engine for Growth will enable you to not only survive but thrive in today’s hypercompetitive world."

    Pete Dulcamara, Technical Vice President and Chief Scientist, Kimberly-Clark Corporation

    "This book is an important read in the innovation space. It covers many topics not often covered elsewhere, such as emerging innovation trends, opportunities and technologies across various industries. Since technologies, markets, and the competitive landscape are constantly changing, the authors provide a framework that can be used repeatedly as new opportunities arise."

    Marc J Epstein, Formerly business school professor at Rice, Harvard, and Stanford Business Schools and co-author of Making Innovation Work: How to Manage it, Measure it, and Profit from it

    "This book is very informative and a great read. It provides an excellent overview of emerging technology and innovation trends in various market categories that could help in the identification of new business opportunities and provides a framework and the necessary tools to help in evaluation of these opportunities. This book is highly recommended for professionals focused on technology scouting, innovation, and strategic planning/marketing."

    Robert M. Conforti, Ph.D., Vice President, New Business & Technology Development, Neenah Performance Materials

    "The authors bring vast expertise to the pages of Innovation Engine for Growth. This book highlights meaningful new ideas, fundamental concepts, as well as practical advice and case studies for anyone pursuing innovation."

    Carlos Linares, EVP of Global R&D, Church and Dwight Co., Inc.