Nobody Goes Truffle Hunting on the Highway
The Innovator Stops You from Going around in Circles
What Is at Stake for Companies with Contemporary Innovation?
From the Notion of Innovation to Actually Making It Happen
The Entrepreneur and the Scholar
Innovation Was, Is, and Will Be
The Hidden Side of the Concept of the Swatch
The Great Watch Crisis of the Late 1970s, or When Managers Are No Longer Entrepreneurs
Innovation versus the Crisis: The Empire Strikes Back with the Swatch
The Swatch Project Did Not Simply Appear Out of the Blue
The Innovative Design of the Swatch
Conclusion
C-K: A Truly Practical Theory of Breakthrough Innovation
Reconciling Concept with Knowledge
A First Approach of the Notion of Design
The Theoretical Roots of the Design: Design versus Decision
The Basic Notions of C-K Theory
The Reasoning Behind the C-K Theory
C-K in Action: Some Examples of C-K Cases
Conclusion: The Origins of the Concept
The Molecular Metaphor of Innovation: Gas, Liquid, Crystal
The Innovator Blues
The Origins and the Status of the Molecular Metaphor
The Molecular Metaphor of the Mental States of Innovation
The Mental State of Gas
The Mental State of Liquid
The Mental State of Crystal
From a Dialogue of the Deaf to a Dialogue of the Mental States
The Metaphor of the Matriarch
How to Organize Breakthrough Innovation: Creaholic, an Innovation Smith
Professional Inventors
Unique Organizational Principles
The Internal Organization of Creaholic
The Matriarch as a Metaphor of the Management of Ambidexterity
Multidisciplinary and Multifertilization
Epilogue: Watches to be Watched: Connected Watches, or the Innovation War Raging on Your Wrist
From a Coordinated World to a Connected World
The Economic War on Your Wrist
The Wrist: An Innovative Spot
Watchmaking Seized by a Revolution
Conclusion: Innovation at Work
References
Index
Biography
Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam. He is the chair of Innovation Management and has been collaborating with companies on innovation and project management since the 1990s. He is also director of Cnam’s Interdisciplinary Laboratory of Scientific Action research (LISRA).
Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Müller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaïa Prize.
"When Elmar Mock invented the Swatch, and when he launched Creaholic, he was unaware that he was applying a C-K method of reasoning. When Gilles adopted and spread the C-K Theory, he was unaware that the invention of the Swatch would be one of the most perfect examples of this theory. It was thanks to their meeting one another that they were able to share their thoughts in a harmonious, inventive, and accomplished fashion that will most certainly arouse the curiosity of the reader.
Throughout all of the chapters we can only be in admiration of the talent of these two partners. The former has a penchant for vibrant metaphors, which help him share his approach, his vision, and his accomplishments with the reader. ... The latter is a fervent admirer of the rigor of well-built theoretical constructions, which he passes on to the reader with precision, passion, and a neat sense of examples."
—From the Foreword by Yves Pigneur, Professor, Lausanne University, and co-author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges
