1st Edition

The Innovation Odyssey Lessons from an Impossible Project

226 Pages
by Auerbach Publications

226 Pages
by Auerbach Publications

226 Pages
by Auerbach Publications

Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation. The book features in lessons in:... Read more

Part 1 The Odyssey of K-ZE
Chapter 1: The Long March of the Accessible Vehicle Concept for China
Chapter 2: Preliminary Project: Exploring the Unknown
Chapter 3: An Innovative Framework for a Cooperative Design
Chapter 4: An Agile Development in an Unprecedented Context
Chapter 5: A Project in a Perfect Storm
Chapter 6: The Phoenix
Conclusion of Part 1: Evaluating Innovation Projects

Part 2: Learning from Projects
Chapter 7: Societal Innovation and Administered Darwinism
Chapter 8: The Project as a Means of Strategic and Cultural Integration
Chapter 9: Global Innovation Strategies and Lineage Management
Chapter 10: Innovation and Entrepreneurial Capability in Large Companies
Conclusion of Part 2: Reenergizing a Large Firm
Conclusion
Afterword

Biography

Christophe Midler, Emeritus Research Director and Professor of the Management Research Center, Ecole Polytechnique, Paris and member of the French Academy of Technologies. He is internationally recognized in the field of project and innovation management.

Marc Alochet is researcher at the Management Research Center, Ecole Polytechnique, Paris. Previously, he was an engineer at Renault, where he held various functions and positions in product and process engineering.

Christophe de Charentenay is CEO of M@Air, is an expert in carbon-free mobility. He was, from 2017 to 2020 the president of eGT, the operator of the K-ZE project (dacia Spring).