The Intentional Entrepreneur : Bringing Technology and Engineering to the Real New Economy book cover
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The Intentional Entrepreneur
Bringing Technology and Engineering to the Real New Economy





ISBN 9780765614155
Published April 30, 2004 by Routledge
240 Pages

 
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Book Description

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

Table of Contents

List of Tables and Figures; Foreward by Richard A. Bendis; Preface and Acknowledgments; Introduction; 1. A Tale of Two Entrepreneurs; 2. Creating the Opportunity; 3. Marketing the Better Mousetrap: A Technologist's Perspective; 4. Evolution and Competition in Technology Markets; 5. Technology and the Fight for Competitive Advantage; 6. A Tale of Two Entrepreneurs: The Journey Continued Through Heights and Valleys; 7. New Venture Finance: An Entrepreneur's Perspective; 8. Building Competitive Advantage from Intellectual Capital; 9. Corporate Entrepreneurship: Two Perspectives; 10. The Real New Economy; 11. Toward a Personal Entrepreneurial Strategy; Notes; References; Index

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