1st Edition
The International Business Environment and National Identity
By Tatiana Gladkikh
Copyright 2018
192 Pages
by
Routledge
192 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people’s perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society. "Who Are You?" is the question that it addressed in conversations with international business travellers whose... Read more
1. Introduction
2. Identity in the Global World
3. The International Business Traveller
4. Identity Claims in a Cross-cultural Perspective
5. Erosion of National Identity? – Searching for Answers
Biography
Tatiana Gladkikh is a Senior Lecturer in Business Management at the University of Winchester, UK.
