The Internationalisation of Retailing: 1st Edition (Paperback) book cover

The Internationalisation of Retailing

1st Edition

Edited by G. Akehurst, Nicholas Alexander

Routledge

220 pages

Purchasing Options:$ = USD
Paperback: 9780714641744
pub: 1996-03-31
$73.95
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Hardback: 9780714646480
pub: 1996-03-31
$250.00
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eBook (VitalSource) : 9780203044117
pub: 2013-05-13
from $36.98


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Description

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
HIS027000
HISTORY / Military / General