The Internationalisation of Retailing  book cover
SAVE
$15.39
1st Edition

The Internationalisation of Retailing





ISBN 9780714641744
Published April 29, 1996 by Routledge
220 Pages

 
SAVE ~ $15.39
was $76.95
USD $61.56

Prices & shipping based on shipping country


Preview

Book Description

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.