112 Pages
by
Routledge
110 Pages
by
Routledge
110 Pages
by
Routledge
Also available as eBook on:
This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm,... Read more
Chapter I Introduction to the Study; Chapter II Literature of International Franchising; Chapter III The Model; Chapter IV Research Design; Chapter V Data Analysis; Chapter VI Summary and Conclusions;
Biography
Alon, Ilan
