1st Edition
The Invention of Taste A Cultural Account of Desire, Delight and Disgust in Fashion, Food and Art
By Luca Vercelloni
Copyright 2016
224 Pages
by
Routledge
224 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
The Invention of Taste provides a detailed overview of the development of taste, from ancient times to the present. At the heart of the book is an intriguing question: why did the sensory attribute of human taste become a social metaphor and aesthetic value for judging cultural qualities of art, fashion, cuisine and other social constructions? Unique amongst the senses, taste is at once a... Read more
Preface by series editor David HowesIntroduction1. The Success of a Metaphor2. Morals and Pleasure3. The Birth of Aesthetics and the Diversification of Tastes4. The Arts of Happiness: a Journey through Impure Tastes5. The Economy of Taste in Consumer SocietyBibliographyIndex
Biography
Luca Vercelloni is the CEO and Founder of Brandvoyant, Italy
Anthropologists will certainly agree with Vercelloni's assertion…that a history and indeed an anthropology of taste is not only possible but important, and Vercelloni…has certainly done us a service in pinpointing aesthetics and taste as cultural constructions with a definite social history. - Anthropology Review Database - Jack David Eller
