Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

The K-Pop Content Strategy: Marketing Models for Creative Success book cover

1st Edition

The K-Pop Content Strategy Marketing Models for Creative Success

By Dominique Falla Copyright 2027
146 Pages 7 B/W Illustrations
by Routledge

In an era where digital algorithms dictate visibility, creative professionals are struggling to attract audiences and sustain long-term careers. Yet, K-pop has seemingly mastered the art of digital engagement, successfully leveraged global fandoms, and bypassed traditional media gatekeepers. This book explores how K-pop’s strategic approach to content creation can serve as a model for creatives... Read more

Introduction: From Korean Music to a Global Industry Blueprint  1. Platform Capitalism and the Reorganisation of Creative Labour  2. Mass Content Creation as a Business Model  3. Participation as System Infrastructure  4. Access Is the New Digital Currency  5. Cultivating Multiple Streams of Income  6. Applying the K-Pop Playbook

Biography

Dominique Falla is Associate Professor of Design at Griffith University, Australia, specialising in creative entrepreneurship, digital content strategy, and the creator economy.

'I absolutely love the book. The way you broke down the K-pop machine is so straightforward and clean. It was easy to follow your thoughts and move through the systematic design of the K-pop content strategies. It's a book with great information and dished out really well. The first chapter explaining the complexity of the creator economy and the pressures it puts on individual creators had me shouting, "YES!" So for commercial audiences, this will land because you hit on a pain point we're all struggling with.'

- Hayley B, Musician and K-pop content creator.

'The framework you've built around K-pop as an organisational system rather than a cultural spectacle is genuinely compelling, and I think it's going to resonate well beyond the music industry.'

- Bhavya Aggarwal, Geopolitical researcher. 

'The chapter progression builds the argument from structural challenges in the creator economy to the design of continuity, participation, intimacy, and monetisation. The framework is clear, examples are helpful, and the focus on systems-level thinking is consistent.'

- Montserrat Martinez, Korean culture researcher.

'I feel the way you’ve structured out the content into the different buckets and their different purposes with engaging fans is great.'

- Ryan Barwick, Musician, designer, and content creator.

'What I love is that it is different from the 'western formula' out there; it offers a whole different perspective, captured so clearly in your book!'

- Dr JooBee Yeow, Advisor to start-up founders.

'The section on platform capitalism especially resonated with me. The contradiction you point out, where creators are being asked to behave like industries without being shown how industries are actually built, feels very accurate to what’s happening right now.'

- Aurelie Maron, Professional content creator.

Add to Cart