1st Edition

The Korean Economy From Growth to Maturity

By You-il Lee, Richard Lee Copyright 2019
    128 Pages 2 B/W Illustrations
    by Routledge

    126 Pages 2 B/W Illustrations
    by Routledge

    The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s.

    With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.

    1 Introduction

    PART I

    The political economy of Korea

    2 The evolution of the Korean political economy


    Korea’s mature economy: perceptions of Korea-based MNCs

    3 Interviews with multinational corporations (MNCs) in Korea


    Branding Korea

    4 Korea and its nation brand

    5 The impact of Korea’s industrialization on nation brand

    6 Korea’s nation brand and its products and consumers

    7 Concluding remarks 89


    You-il Lee is Associate Professor of International Business and Director of the King Sejong Institute Adelaide at the University of South Australia. You-il is a political economist and has published research on socio-economic and political changes caused by globalization and regionalism in Asia. He has published widely in leading journals in the areas of Asian Studies, Asian business management and Asian political economy. His latest book (co-authored) is The Political Economy of New Regionalism in Northeast Asia: Dynamics and Contradictions (2018). You-il is currently working on a further monograph, entitled The Impact of Foreign Multinational Corporations in Korea. He has taught and coordinated courses on Asian political economy, international business/management, and cross-cultural management, and currently teaches post-graduate courses as part of the UniSA Business School’s 5-star MBA and International MBA programs.

    Richard Lee is Associate Professor of Marketing and Associate Director for the Australian Centre for Asian Business at the University of South Australia. Prior to joining UniSA in 2007, Richard spent 15 years managing sales and marketing functions with Asian IT/telecommunication companies. His research expertise is in international and ethnic marketing, with particular focus on Asian markets. His publications have appeared in the European Journal of Marketing, Journal of International Marketing and International Marketing Review. Richard has also won several industry grants that focus on how Australian SMEs can capitalize on free-trade agreements and on enhancing the export competitiveness of Australian food and wine companies. His teaching experience includes consumer behaviour, marketing planning, customer relationship management and market research.