1st Edition
The Language Work of Social Media Influencers as ‘New Generation’ Copywriters
1. The language work of social media influencers: Political and symbolic economies, 2. Claiming Creativity: Social media influencers as new-generation copywriters, 3. Corporate ventriloquism in advertising and influencing, 4. Frame-shifting in social media influencer advertising, 5. The shifting landscapes of (language) work, 6. References, Index.
Biography
Olivia Droz-dit-Busset received her PhD in Language and Communication from the University of Bern, Switzerland. She has since taken on a role at the University of Teacher Education Bern where she teaches continued education courses about the impact of social media on users, manages cantonal school development projects and is starting research on political education and debating culture in the Swiss school system.
"In this timely and engaging book, Olivia Droz-dit-Busset examines the language work of social media influencers and the communicative practices that underpin contemporary digital promotion. By linking close analyses of discourse with wider questions of digital labour, the book offers fresh perspectives on influencer culture and the evolving relationship between language, identity and work in platformed environments."
- Prof. Alexandra Georgakopoulou, King's College London
