The Language of Sport:
* looks in detail at the language of sports-talk including commentary and 'new sportswriting'
* explores linguistic representation of related issues such as gender, national/regional identity
* examines the way sport sells itself as an agent of social cohesion and as a way to sell other products
* includes BBC, ITV and radio transcripts of such sporting events as Euro '96
'Beard's book is a welcome addition not only to A-Level English Language courses, at which it is aimed, but also to the literature concerned with mediated sport. The book is clearly written, and is conveniently structured into 'units.' - Culture, Sport and Society