The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work.
Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
- a foreword by Al Roker (NBC's The Today Show);
- practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
- nearly 80 colour images of live-streaming events, screenshots and gadgets;
- a detailed walk-through of how to successfully present and produce your live-streaming show;
- advice on analysing and exploiting viewer metrics to increase followers;
- more than 130 quotes of real-world advice from expert producers of online media content;
- over 700 links to online case studies, articles, research and background reading.
With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Table of Contents
Foreword by Al Roker (NBC Today Show) Part I: So you want to go live? 1. Why love live? 2. Facebook Live 3. Twitter Go Live/Periscope 4. YouTube 5. Other live-streaming apps and software Part II: Live-stream themes 6. Your live-stream strategy 7. Content is king 8. Focus on ... Part III: Pre-show production 9. How long and when it's on 10. The recce 11. Live-stream privacy, security and safety 12. Tech tips and kit Part IV: On air 13. Your vital title 14. Comments and reactions 15. Shares, follows and notifications 16. The presenter 17. The producer 18. The viewers 19. At the start of the show 20. During the show 21. At the end of the show Part V: Post-show production 22. Downloads and uploads 23. Amplify your live-stream 24. Measuring your metrics
Peter Stewart is a journalist, presenter and author with 30 years’ experience at the BBC and in commercial TV and radio. He has produced hundreds of live-streams of his own and for clients, has trained BBC reporters and Oxfam field staff, and was a panellist at the inaugural ‘Periscope Summit’ in New York City, USA.