1st Edition
The 'Made in Germany' Champion Brands Nation Branding, Innovation and World Export Leadership
By Ugesh A. Joseph
Copyright 2013
296 Pages
by
Routledge
296 Pages
by
Routledge
296 Pages
by
Routledge
Also available as eBook on:
Germany�€�s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The �€�Made in Germany�€��‚�€� Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany�€�s best brands to see what they stand for, what has made them what... Read more
Chapter 1 Branding and the �€�Made in Germany�€� Brand: A Perspective; Chapter 2 From Rubble to an Economic Miracle to a World Export Leader; Chapter 3 The Superstars; Chapter 4 The Star Brands; Chapter 5 The Facilitators and Influencers; Chapter 6 The Less-Known Champions; Chapter 7 Some Innovative and Emergent Stars;
Biography
Ugesh A. Joseph was born in India. He has degrees in Economics and Banking, is an MBA (1985) and has worked for a number of companies in Advertising, Marketing & Management Consultancy. He has also taught full-time MBA students. After working in New Zealand for a couple of years, the author moved to Frankfurt, Germany, where since 2006 he has worked as a Marketing / Management Consultant. The author has also recently published a book on Leadership.
’The effort the author makes to unravel the apparent mystique of Germany’s success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character - from its immediate past to its present-day champion brands and the nations facilitators and influencers.’ Prof. Dr Hermann Simon, Chairman, Simon-Kucher & Partners
