The Management of International Tourism (RLE Tourism): 1st Edition (Paperback) book cover

The Management of International Tourism (RLE Tourism)

1st Edition

By Stephen F Witt, Michael Z Brooke, Peter J. Buckley

Routledge

220 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9781138007666
pub: 2014-04-28
SAVE ~$11.99
$59.95
$47.96
x
Hardback: 9780415812689
pub: 2012-12-07
SAVE ~$31.00
$155.00
$124.00
x
eBook (VitalSource) : 9780203068519
pub: 2013-05-20
from $29.98


FREE Standard Shipping!

Description

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management
  • tourism demand and forecasting
  • the key methods of operation of companies within the industry
  • the functional areas of marketing, finance, organization and staffing
  • research and innovation
  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Table of Contents

List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.

About the Authors

Multivolume collection by leading authors in the field

About the Series

Routledge Library Editions: Tourism

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS072000
BUSINESS & ECONOMICS / Development / Sustainable Development
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism