1st Edition
The Management of International Tourism (RLE Tourism)
224 Pages
by
Routledge
222 Pages
by
Routledge
224 Pages
by
Routledge
Also available as eBook on:
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the... Read more
List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.
Biography
Multivolume collection by leading authors in the field
