The Marketing Environment (RLE Marketing): 1st Edition (Paperback) book cover

The Marketing Environment (RLE Marketing)

1st Edition

By John A. Dawson

Routledge

380 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9781138989566
pub: 2015-11-26
SAVE ~$10.39
$51.95
$41.56
x
Hardback: 9781138792340
pub: 2014-08-22
SAVE ~$34.00
$170.00
$136.00
x
eBook (VitalSource) : 9781315762142
pub: 2014-09-15
from $25.98


FREE Standard Shipping!

Description

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Table of Contents

1. The Economic Role of Marketing 2. Channels and Power Relationships in Marketing Systems 3. Demand and the Behaviour of Consumers 4. The Organisation of Retail Distribution 5. Conflict and Response in the Wholesale Sector 6. Marketing by Producers 7. Land Use Complexes – Two Examples 8. Government Influences in Marketing 9. Conflict, Response and Marketing Change.

About the Author

Multivolume collection by leading authors in the field

About the Series

Routledge Library Editions: Marketing

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General