The Authors Introduction Definition 1. The Marketing Concept Clive Barwell 2. Marketing Characteristics of Industrial Goods and Buyers Jacqueline Marrian 3. Generation of New Product Ideas Mary Griffin 4. Organization of New Product Development Margot Newlands 5. Industrial Marketing Research- Management Aspects G.T. Brand 6. Industrial Marketing Research- Techniques Max K. Adler 7. Industrial Selling David Rowe 8. Industrial Advertising Michael Desoutter 9. Industrial Public Relations Harry Trigg 10. The Service Element in Added Value Dennis Rose 11. Physical Distribution D. John Aylott 12. Pricing in Industrial Marketing Leon A. Smulian 13. International Marketing Fred Davies 14. Marketing Managers and their Development E. A. Lever 15. Financial, Control of the Marketing Function David Burns 16. Integrating the Marketing Functions A. Franklin Colburn 17. Marketing within the Total Corporate Complex Peter C. T. Clark 18. Marketing Myopia Theodore Levitt 19. Industrial Marketing in the Next Decade Aubrey Wilson Appendix- Further Reading Index.
Biography
Aubrey Wilson (at the time of the first publication of this book) was the Managing Director of Industrial Market Research Limited
