The Mediatization of Culture and Society: 1st Edition (Paperback) book cover

The Mediatization of Culture and Society

1st Edition

By Stig Prof Hjarvard


182 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9780415692373
pub: 2013-03-01
Hardback: 9780415692366
pub: 2013-03-05
eBook (VitalSource) : 9780203155363
pub: 2013-03-12
from $27.48

FREE Standard Shipping!


Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion.

This book presents a major contribution to the theoretical understanding of the mediatization of culture and society. This is supplemented by in-depth studies of:

  • The mediatization of politics: From party press to opinion industry;
  • The mediatization of religion: From the faith of the church to the enchantment of the media;
  • The mediatization of play: From bricks to bytes;
  • The mediatization of habitus: The social character of a new individualism.

Mediatization represents a new social condition in which the media have emerged as an important institution in society at the same time as they have become integrated into the very fabric of social and cultural life. Making use of a broad conception of the media as technologies, institutions and aesthetic forms, Stig Hjarvard considers how characteristics of both old and new media come to influence human interaction, social institutions and cultural imaginations.


‘Stig Hjarvard has through the last decade been a leading scholar in the emerging research on mediatization of culture and society. In this book he synthesizes his theory and makes his extensive work accessible in one English volume. He refines his institutional approach to changes in the media and in social and cultural areas that more and more take on media forms’Knut Lundby, Professor of Media and Communication, University of Oslo, Norway.

‘In this noteworthy book, Stig Hjarvard redirects theories about the power of media. Hjarvard reveals a complex and vital picture of how contemporary societies are transforming themselves under conditions of high modernity.’Gaye Tuchman, Professor of Sociology, University of Connecticut, USA.

‘Mediatization is one of the most inspired innovations in contemporary media studies, and Stig Hjarvard provides essential reading for the road ahead.’Mark Deuze, Associate Professor, Indiana University, USA.

Table of Contents

Chapter 1. Introduction: From Mediation to Mediatization Chapter 2. Mediatization: A New Theoretical Perspective Chapter 3. The Mediatization of Politics: From Party Press to Opinion Industry Chapter 4. The Mediatization of Religion: From the Faith of the Church to the Enchantment of the Media Chapter 5. The Mediatization of Play: From Bricks to Bytes Chapter 6. The Mediatization of Habitus: The Social Character of a New Individualism Chapter 7. Epilogue - Mediatization: Consequences and Policies References Index

About the Author

Stig Hjarvard, PhD, is Professor and Vice-Chair at the Department of Media, Cognition and Communication at the University of Copenhagen, Denmark. He has published books and articles on journalism, media and globalization, media and religion, media history and mediatization theory. He is editor of the journal Northern Lights and of the English language books News in a Globalized Society (2001) and Media in a Globalized Society (2003).

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies