1st Edition
The Meme as the Message Digital Culture Between Algorithm, Affect, and Aesthetics
278 Pages
40 B/W Illustrations
by
Routledge
278 Pages
40 B/W Illustrations
by
Routledge
Also available as eBook on:
This book sheds light on the phenomenon of memes, covering everything from pandemic humour to far-right propaganda, from feminist memes to algorithmic censorship. Memes are far more than light entertainment - they are complex cultural artefacts that play a role in politics, in art, and in platform economics.
Taking a cultural studies perspective, the authors analyse individual memes in... Read more
1. Introduction – Digital Culture and "Real Life"
2. Referentiality – Memetic Cultures between the Local and the Global
3. Humour – Coping and Joking, Empowerment and Oppression
4. Politics – Memes between Activism and Sabotage
5. The Mainstream – Technology, Economy, and Ideology
6. Canonisation – Pixelated Power and Trolling
7. The End? Main Takeaways – and New Perspectives
Index
Biography
Joanna Nowotny is a researcher at the Swiss Literary Archives (SLA) at the Swiss National Library in Bern, Switzerland, and holds a PhD in Literary and Cultural Studies.
Julian Reidy works as a teacher in Bern, Switzerland, and holds a PhD in Literary and Cultural Studies.
