The Modern American Wine Industry : Market Formation and Growth in North Carolina book cover
1st Edition

The Modern American Wine Industry
Market Formation and Growth in North Carolina





ISBN 9781138661516
Published January 20, 2016 by Routledge
224 Pages

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Book Description

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Table of Contents

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;

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Author(s)

Biography

Ian M. Taplin