Introduction
Brigitta R. Brunner
Part I: Moral and Civic Responsibility and Strategy
1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations
Young Eun Park and Melissa D. Dodd
2. Penn State’s After-Sanction Response Strategy
Chang Wan Woo, Michael Gulotta and April Gulotta
3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders’ Priorities?
Richard D. Waters and Holly K. Ott
4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations
Ashli Q. Stokes
Part II: Moral and Civic Responsibility in Theory and Practice
5. The Public Relations Postures of Organizational Civic Responsibility
Christie Kleinmann
6. Hope for the Future: Millennial PR Agency Practitioners’ Discussion of Ethical Issues
Tiffany Derville Gallicano and Kelli Matthews
7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness
Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt
8. The Impact of Organizations’ Ethical Approaches in Times of Crisis
Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang
9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism
Marina Vujnovic and Dean Kruckeberg
10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The
Case for Corporate Community Resilience Support for Disaster Preparedness
Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-W
Biography
Brigitta R. Brunner, Ph.D., is Professor in the School of Communication & Journalism at Auburn University, USA. Her first edited volume, Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition, was published in May 2016.
