The Moral Compass of Public Relations: 1st Edition (Paperback) book cover

The Moral Compass of Public Relations

1st Edition

Edited by Brigitta R. Brunner

Routledge

240 pages

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Description

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.

Table of Contents

Introduction



Brigitta R. Brunner



Part I: Moral and Civic Responsibility and Strategy



1. The Historical Development of Corporate Social Responsibility as a Strategic Function of Public Relations





Young Eun Park and Melissa D. Dodd





2. Penn State’s After-Sanction Response Strategy





Chang Wan Woo, Michael Gulotta and April Gulotta





3. Communicating Social Responsibility Efforts: A Success Strategy for Nonprofits or A Shift from Stakeholders’ Priorities?





Richard D. Waters and Holly K. Ott





4. A Rising Tide Lifts All Boats? The Constitutive Reality of CSR in Public Relations





Ashli Q. Stokes



Part II: Moral and Civic Responsibility in Theory and Practice





5. The Public Relations Postures of Organizational Civic Responsibility





Christie Kleinmann





6. Hope for the Future: Millennial PR Agency Practitioners’ Discussion of Ethical Issues





Tiffany Derville Gallicano and Kelli Matthews





7. Public Relations and Development: Ethical Perspectives on Communication for Societal Effectiveness





Amanda Kennedy, Sifan Xu, and Erich J. Sommerfeldt





8. The Impact of Organizations’ Ethical Approaches in Times of Crisis





Sora Kim, Jooyun Hwang, and Xiaochen (Angela) Zhang





9. In the Bind between Theory and Practice: Public Relations and Ethics of Neoliberal Global Capitalism





Marina Vujnovic and Dean Kruckeberg





10. Public Relations Ethics, Corporate Social Responsibility, and the Private Sector: The



Case for Corporate Community Resilience Support for Disaster Preparedness





Natalie T. J. Tindall, Jan Uhrich, and Jennifer Vardeman-W

About the Editor

Brigitta R. Brunner, Ph.D., is Professor in the School of Communication & Journalism at Auburn University, USA. Her first edited volume, Creating Citizens: Liberal Arts and Community & Civic Engagement in the Land-grant Tradition, was published in May 2016.

Subject Categories

BISAC Subject Codes/Headings:
BUS008000
BUSINESS & ECONOMICS / Business Ethics
BUS052000
BUSINESS & ECONOMICS / Public Relations
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies