The Moralisation of Tourism: Sun, Sand... and Saving the World?, 1st Edition (Paperback) book cover

The Moralisation of Tourism

Sun, Sand... and Saving the World?, 1st Edition

By Jim Butcher


176 pages

Purchasing Options:$ = USD
Paperback: 9780415296564
pub: 2002-11-28
SAVE ~$13.59
Hardback: 9780415296557
pub: 2002-11-28
SAVE ~$42.00
eBook (VitalSource) : 9780203987025
pub: 2005-07-08
from $33.98

FREE Standard Shipping!


Tourism is no longer an innocent pleasure. It has been interpreted and reinterpreted as an activity which is ultimately damaging to receiving cultures and the environment. 'New' forms of tourism, such as ecotourism, alternative tourism, community tourism and ethical tourism, have been presented as morally superior alternatives to the package holiday, yet ironically, even advocates of these new, ethical tourism brands are increasingly subject to criticisms, not dissimilar to those they themselves level against package holidays.

Using a host of international examples from the industry, the media and non-governmental organisations, this intriguing book examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.

The only book on the market to provide a sustained critique of conventional mass tourism’s own critics, Butcher offers a counterpoint to the moral rhetoric steadily turning travellers into guilty tourists.


'A welcome and thorough critique of the contemporary debate about tourism.' - Tourism

'A swashbuckling defence of modern mass tourism … by taking as committed and lively a stance in favour of mass tourism as its critics, Butcher has helped balance the debate.' - Tourism Review International

About the Series

Contemporary Geographies of Leisure, Tourism and Mobility

The aim of this series is to explore and communicate the intersections and relationships between leisure, tourism and human mobility within the social sciences.
It will incorporate both traditional and new perspectives on leisure and tourism from contemporary geography whilst also providing for perspectives from cognate areas within the development of an integrated field of leisure and tourism studies.
Also, increasingly, tourism and leisure are regarded as steps in a continuum of human mobility. Inclusion of mobility in the series offers the prospect to examine the relationship between tourism and migration, the sojourner, educational travel, and second home and retirement travel phenomena.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SCIENCE / Earth Sciences / Geography
SOCIAL SCIENCE / Human Geography