The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.
In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain
Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.
Table of Contents
2 The economics of music exports
3 Music entrepreneurs and export readiness
4 Networking at music industry export events
5 Case study: Australia
6 National case studies, export schemes and policy
7 Born global?
Appendix 1: Interview list
Appendix 2: Australian Music Industry Exports Survey
Appendix 3: Music export snapshots
Stephen Chen is Professor of International Management at Newcastle University, UK. Previously he held academic positions in the UK (at Manchester Business School and City University), USA (at UCLA) and Australia (at the Australian National University, Macquarie University and the University of Newcastle).
Associate Professor Shane Homan teaches media and cultural studies at Monash University, Melbourne.
Tracy Redhead is a composer, researcher, producer and lecturer of Electronic Music and Sound Design at the University of Western Australia.
Richard Vella is a composer and academic. From 2007 to 2019, Vella was Professorial Chair of Music at the University of Newcastle Conservatorium of Music.