The Music Export Business : Born Global book cover
1st Edition

The Music Export Business
Born Global

ISBN 9780367427054
Published April 12, 2021 by Routledge
228 Pages 43 B/W Illustrations

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Book Description

The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.


Table of Contents

1 Introduction

2 The economics of music exports

3 Music entrepreneurs and export readiness

4 Networking at music industry export events

5 Case study: Australia

6 National case studies, export schemes and policy

7 Born global?

Appendix 1: Interview list

Appendix 2: Australian Music Industry Exports Survey

Appendix 3: Music export snapshots 

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Stephen Chen is Professor of International Management at Newcastle University, UK. Previously he held academic positions in the UK (at Manchester Business School and City University), USA (at UCLA) and Australia (at the Australian National University, Macquarie University and the University of Newcastle).

Associate Professor Shane Homan teaches media and cultural studies at Monash University, Melbourne.

Tracy Redhead is a composer, researcher, producer and lecturer of Electronic Music and Sound Design at the University of Western Australia.

Richard Vella is a composer and academic. From 2007 to 2019, Vella was Professorial Chair of Music at the University of Newcastle Conservatorium of Music.?


"A foundational examination of this important new direction in the popular music industry that is a worthy roadmap for future research." Heather McDonald, The Journal of Arts Management, Law, and Society